One of the most effective advertising methods for a business is a full-color, full-coverage vehicle wrap. These wraps are hard to miss, and as your vehicle travels around town, it works as a mobile billboard, promoting your business wherever it goes. If you’re considering this advertising strategy for your business, here are some pros and cons to keep in mind.
Pros
Memorability
When people see a wrapped vehicle, it sticks in their minds. Whether the impression is positive or negative depends on the design, colors, and quality of the wrap. For example, a bright green van with a bold logo and a catchy tagline is more likely to be remembered.
You probably already know that most customers won’t just call you because you’re the first vehicle wrap business to pop up in a Google search. Customers are more inclined to trust businesses with which they’ve had multiple positive interactions. These interactions could be anything from hearing a recommendation from a neighbor to seeing your logo on a sponsored local event t-shirt. A well-designed wrap adds another layer of positive exposure. With thousands of people seeing it every week, you don’t have to invest in continuous advertising once the wrap is on your vehicle.
This effect is even more pronounced if you have multiple vehicles or if both your personal and work vehicles are wrapped. The more vehicles you have on the road, the more positive impressions you create.
Authority
A well-wrapped vehicle immediately communicates professionalism. While there’s nothing inherently wrong with driving an old van with chipped paint, a clean, well-branded vehicle signals that your business is serious and trustworthy. It gives off the impression that you take pride in your work and your company.
Charging What You’re Worth
The authority that a professional-looking vehicle conveys allows you to charge what you’re worth. While rates vary based on factors like material quality, job speed, and guarantees, showing up in a well-branded vehicle sets the expectation that you care about your business and invest in it. This can help establish credibility with potential customers and justify higher rates for your services.
Cons
Cost
The biggest downside to vehicle wraps is the price. Costs can vary greatly depending on your vehicle’s size, whether you choose a full or partial wrap, and the quality of materials and installation. If you have a fleet of vehicles, the costs add up quickly. This is a significant investment for any small business, and it’s hard to determine if the advertising benefits will offset the initial expense, although if you are intending to do any advertising or marketing, the costs for doing so will most likely be just as significant. Call NV Wraps for a free quote.
Durability
The lifespan of a vehicle wrap might be another concern. On average, wraps last between 3 to 7 years, with many companies offering a 5-year guarantee. Given the high upfront cost, a lifespan of a few years might not seem like a great deal. Once the wrap starts to peel or fade, it needs to be replaced, and a damaged wrap can give a poor impression to customers.
Additionally, if you need to change any branding, such as your logo or color scheme, you’ll have to replace the entire wrap rather than just adjusting the graphics.
Bottom Line
If you can afford it, a full-color vehicle wrap can be an excellent way to promote your business, enhancing its credibility and visibility. However, if the cost is too steep, vinyl lettering with your logo and business name may be a more budget-friendly option that still provides a professional look and effective advertising.